{"id":15828,"date":"2021-09-03T12:56:30","date_gmt":"2021-09-03T10:56:30","guid":{"rendered":"https:\/\/ctt.uwr.edu.pl\/ppp\/"},"modified":"2022-01-27T09:40:10","modified_gmt":"2022-01-27T08:40:10","slug":"ppp","status":"publish","type":"page","link":"https:\/\/ctt.uwr.edu.pl\/en\/ppp\/","title":{"rendered":"PPP"},"content":{"rendered":"\n<div class=\"wp-block-columns bs-news-page is-layout-flex wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column bs-kontakt-photo is-layout-flow wp-block-column-is-layout-flow\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/04\/1-40-of-49-1024x683.jpg\" alt=\"\"\/><\/figure>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>The idea to develop an effective writing style was born at the University of Wroc\u0142aw in 2010. It was then that the scholars conducted the first expert study of the communicative power of texts about the European funds. For several years, the team of the centre focused the assumptions of simple Polish. The scholars also tested quantitative-qualitative tools to accurately assess the communicativeness of a text. Simple Polish is a set of empirically proven strategies and techniques for effective communication. The principles developed cover many dimensions of text; they support perception, build rapport, make content easier to remember, organise the information structure and turn a text into a visual object.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-stackable-button-group stk-block-button-group stk-block stk-ac09385\" data-block-id=\"ac09385\"><div class=\"stk-row stk-inner-blocks has-text-align-center stk-block-content stk-button-group\">\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-fe3bfa2\" data-block-id=\"fe3bfa2\"><style>.stk-fe3bfa2 .stk-button{background:transparent !important}.stk-fe3bfa2 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-fe3bfa2 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-fe3bfa2 .stk-button:before{border-style:solid !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/ctt.uwr.edu.pl\/ppp-oferta\/\"><span class=\"stk-button__inner-text\">Offer<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-3828f52\" data-block-id=\"3828f52\"><style>.stk-3828f52 .stk-button{background:transparent !important}.stk-3828f52 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-3828f52 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-3828f52 .stk-button:before{border-style:solid !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"http:\/\/ppp.uni.wroc.pl\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"stk-button__inner-text\">Learn more<\/span><\/a><\/div>\n\n\n\n<div class=\"wp-block-stackable-button stk-block-button is-style-ghost stk-block stk-7315877\" data-block-id=\"7315877\"><style>.stk-7315877 .stk-button{background:transparent !important}.stk-7315877 .stk-button:hover:after{background:transparent !important;opacity:1 !important}:where(.stk-hover-parent:hover,.stk-hover-parent.stk--is-hovered) .stk-7315877 .stk-button:after{background:transparent !important;opacity:1 !important}.stk-7315877 .stk-button:before{border-style:solid !important}<\/style><a class=\"stk-link stk-button stk--hover-effect-scale-more\" href=\"https:\/\/ctt.uwr.edu.pl\/kontakt\/?lang=en\"><span class=\"stk-button__inner-text\">Contact us<\/span><\/a><\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column bs-contact-right-column is-layout-flow wp-block-column-is-layout-flow\">\n<div class=\"wp-block-bonasoft-modular-breadcrumbs-block\"><div class=\"bs_add_breadcrumb_trail\"><\/div><\/div>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-background has-black-background-color has-black-color is-style-wide bs-border-kontakt\"\/>\n\n\n\n<h1 class=\"bs-naglowek-podstrony wp-block-heading\"><strong><strong><strong><strong>Centre For Simple Polish<\/strong><\/strong><\/strong><\/strong><\/h1>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\">\u201cPlain language\u201d is a language standard recommended for all authors and institutions writing texts addressed to a mass audience (any citizen). The Simple Polish of Wroc\u0142aw is the Polish equivalent of this standard. Simple Polish is a language for quick reading but, above all, it is a language of clear thoughts, sincere intentions and simple form.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n.png\" alt=\"\" class=\"wp-image-13560\" width=\"91\" height=\"91\" srcset=\"https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n.png 182w, https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n-150x150.png 150w, https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n-24x24.png 24w, https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n-36x36.png 36w, https:\/\/ctt.uwr.edu.pl\/wp-content\/uploads\/sites\/8\/2021\/12\/13407288_1078801082195240_1832196399288735883_n-48x48.png 48w\" sizes=\"auto, (max-width: 91px) 100vw, 91px\" \/><\/figure><\/div>\n\n\n\n<p class=\"has-normal-font-size wp-block-paragraph\"><br>The centre conducts certification, training and language audit activities in the field of simplifying the Polish language in use by Polish companies and offices. The Centre for Simple Polish has so far provided services for such entities as ZUS Social Insurance Institution, National School of Public Administration, Ministry of Finance or the Commissioner of Human Rights. The activities of the centre are increasingly simplifying our lives, as evidenced by, among others, the educational campaign whose aim is to streamline written communication on the European Funds so that more people can reach for the European Funds, and the implementation of projects is more efficient \u2013 \u201cSimple and period\u201d.<\/p>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The idea to develop an effective writing style was born at the University of Wroc\u0142aw in 2010. It was then that the scholars conducted the first expert study of the communicative power of texts about the European funds. For several years, the team of the centre focused the assumptions of simple Polish. The scholars also [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[],"tags":[],"class_list":["post-15828","page","type-page","status-publish","hentry"],"featured_image_urls_v2":{"full":"","thumbnail":"","medium":"","medium_large":"","large":"","1536x1536":"","2048x2048":"","menu-24x24":"","menu-36x36":"","menu-48x48":""},"post_excerpt_stackable_v2":"<p>The idea to develop an effective writing style was born at the University of Wroc\u0142aw in 2010. It was then that the scholars conducted the first expert study of the communicative power of texts about the European funds. For several years, the team of the centre focused the assumptions of simple Polish. The scholars also tested quantitative-qualitative tools to accurately assess the communicativeness of a text. Simple Polish is a set of empirically proven strategies and techniques for effective communication. The principles developed cover many dimensions of text; they support perception, build rapport, make content easier to remember, organise the&hellip;<\/p>\n","category_list_v2":"Uncategorized","author_info_v2":{"name":"jczeszejko","url":"https:\/\/ctt.uwr.edu.pl\/en\/author\/jczeszejko\/"},"comments_num_v2":"0 comments","acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PPP - Centrum Transferu Technologii<\/title>\n<meta name=\"description\" content=\"CTT jest jednostk\u0105 og\u00f3lnouczelnian\u0105, powo\u0142an\u0105 w celu wsparcia potencja\u0142u naukowego i technologicznego UWr oraz transferu wynik\u00f3w naukowych do gospodarki.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/ctt.uwr.edu.pl\/en\/ppp\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PPP - 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