The idea to develop an effective writing style was born at the University of Wrocław in 2010. It was then that the scholars conducted the first expert study of the communicative power of texts about the European funds. For several years, the team of the centre focused the assumptions of simple Polish. The scholars also tested quantitative-qualitative tools to accurately assess the communicativeness of a text. Simple Polish is a set of empirically proven strategies and techniques for effective communication. The principles developed cover many dimensions of text; they support perception, build rapport, make content easier to remember, organise the information structure and turn a text into a visual object.
Centre For Simple Polish
“Plain language” is a language standard recommended for all authors and institutions writing texts addressed to a mass audience (any citizen). The Simple Polish of Wrocław is the Polish equivalent of this standard. Simple Polish is a language for quick reading but, above all, it is a language of clear thoughts, sincere intentions and simple form.
The centre conducts certification, training and language audit activities in the field of simplifying the Polish language in use by Polish companies and offices. The Centre for Simple Polish has so far provided services for such entities as ZUS Social Insurance Institution, National School of Public Administration, Ministry of Finance or the Commissioner of Human Rights. The activities of the centre are increasingly simplifying our lives, as evidenced by, among others, the educational campaign whose aim is to streamline written communication on the European Funds so that more people can reach for the European Funds, and the implementation of projects is more efficient – “Simple and period”.
